GAME
-
DESIGN
Our design idea was focused to convey the experiences of people using the brand product to the individuals who visit the area and follow the visuals digitally in the clearest way. As a method of realizing this fiction, the focus was on game design.
The expected interaction was created as a result of the digital shares made in the designed experience areas, and the product was successfully explained with an interdisciplinary approach as targeted.
LOCATION
PARTNER
YEAR
Santral Istanbul
Nike
2018
GAME PATTERN
AXIS
An axis was created from the game pattern, starting with the exhibition from the entrance of the Santral Istanbul Energy Museum and continuing differentiating from the historical machines and control rooms within the museum.
CONSTITUTING
A MAIN CHARACTER
MATERIAL
SELECTION
The flexibility, softness and balance features of the brand product were transferred to the physical character of the designed areas. The springs, pillows and raw sponges used on the course are some of these reflections of character.
AMBIENCE ELEMENTS
NEON
LIGHTING
In order to increase the effect of the selected materials, ambient fluorescent lighting suitable for the factory texture and neon colors were included in the product designs.
