The project, which started with the idea of renewal of Salon IKSV bars of Efes brand in accordance with the brand identity and character of the current concert area, was developed with the contribution of graphic designers, architects and marketing managers.
The design was approached with a perspective that could sustain the raw character of the venue, while transferring the codes for the brand's own marketing goals to visitors. At this point, the intended effect was to include the feelings that the brand would instill in the most concrete and unpretentious way.
Composition is simple and impressive; the design is not competing with performances but completing the space in a stylish way, and makes the user feel the brand color with strong geometry and light from a single point.
While exterior walls are have a black painted acoustic panel finish, interior surfaces and objects are without an exception painted in the brand color. Right here, the point of analyzing the relationship between the design and the concert venue is reached. The relationship was established, once again, with a platonic geometry.
The bars on both floors of the concert area are added to the venue as isolated rectangular prisms. The selected materials are able to express their character as strongly as possible, just like the decisions taken in determining the limits of the volume.