EFES BEER MUSEUM

Architecture

History of Beer

Originating in Mesopotamia around 7000 BCE, the story of beer has evolved through successive cultures, geographies, and historical layers. Anadolu Efes Kültür reinterprets this long trajectory within the İzmir Kemalpaşa Brewery, bringing together multiple functions and disciplines to narrate the history of beer, the legacy of Efes Pilsen, and its future perspective on this tradition.

LOCATION

İzmir

PARTNER

Anadolu Efes

YEAR

2025

STORY OF

THE BRAND

Efes Pilsen is framed as a brand that has both inherited and expanded a significant cultural legacy. Through its long-standing investments, contributions, and presence in everyday life, it has transformed this historical accumulation into a broader social memory while bearing witness to the recent history of Türkiye.