NIKE REACT

Installation & Atmosphere Design

Game Design

Our design idea was focused to convey the experiences of people using the brand product to the individuals who visit the area and follow the visuals digitally in the clearest way. As a method of realizing this fiction, the focus was on game design.

The expected interaction was created as a result of the digital shares made in the designed experience areas, and the product was successfully explained with an interdisciplinary approach as targeted.

LOCATION

Santral İstanbul

PARTNER

Nike

YEAR

2018

Game Pattern

Axis

An axis was created from the game pattern, starting with the exhibition from the entrance of the Santral Istanbul Energy Museum and continuing differentiating from the historical machines and control rooms within the museum.

Game Pattern

Axis

Character

Material Selection

The flexibility, softness and balance features of the brand product were transferred to the physical character of the designed areas. The springs, pillows and raw sponges used on the course are some of these reflections of character.

Character

Material Selection

Ambience Elements

Neon Lighting

In order to increase the effect of the selected materials, ambient fluorescent lighting suitable for the factory texture and neon colors were included in the product designs.

Ambience Elements

Neon Lighting

In order to increase the effect of the selected materials, ambient fluorescent lighting suitable for the factory texture and neon colors were included in the product designs.